Media Toolkit

Our full colour logo consists of a black wordmark and the ‘Triflex’ in orange. The full colour logo should be used on white and light backgrounds, and in situations where the white logo would be difficult to see.

Our white logo consists of a white wordmark and the ‘Triflex’ in white. The white logo should be used on black and dark backgrounds, and in situations where the full colour logo would be difficult to see, such as over images.

Do not modify the logos under any circumstances, including altering the form or colour - even for internal use.

A clear space area has been established to ensure that the BJSS logo maintains its visibility and impact. Maintaining this clear space zone between the logo and other page elements such as text, images, and other logos, ensures that it always appears unobstructed and distinct from competing graphic elements.

The preferred amount of clear space is equal to the height of the “S”, which should be relative to the size of the logo. Please note that this is a minimum, and ideally should warrant even greater space.

Our palette consists of four base colours (black, white, dark grey, and light grey) and four accent colours (orange, blue, green, and purple).

The use of black, white and grey give the brand a premium appeareance.

Accent colours are supportive and should be use moderately to create hints of colour.

Orange is the only colour used for the ‘Triflex’ in the full colour logo.

Our brand typeface is Poppins - a free Google font.

We use two weights - Regular and Bold - and their accompanying italics. Bold text should be used for titles, headings, and subheadings; Italic text should be used for quotes and testimonials; Bullet points should be a standard round bullet in Poppins Bold. One of the accent colours can be used for the bullet.

Designers are encouraged to set typography based on the format they are designing for. Headlines should have tight leading, aiming for 1 × letter size; Body copy should have looser leading, aiming for 1.5 × letter size in digital applications and 1.2 × letter size in print.

This document provide a complete understanding of the application of the BJSS brand assets.