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eBook
Using Customer Insights To Identify And Help Vulnerable Customers
In light of both the cost-of-living crisis and the energy crisis, it is more important than ever for companies to identify financially and clinically vulnerable customers.
About the eBook
In this eBook, we share the importance of identifying vulnerable customers during the cost-of-living and energy crisis, and how to leverage Data & AI capabilities to develop your own Customer Insights Strategy and improve the support you offer to your customers.
You will learn:
- How to locate your existing data on vulnerable customers.
- How to understand financial and clinical vulnerability.
- The role of Data Science and Machine Learning in vulnerability identification.
- How to create a simple Vulnerability Identification Model and evaluate success.
- The crucial next steps to driving better outcomes for your customers.