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Design Journal

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Empowering the next generation of design change makers

It’s time to rethink design education in the UK because, at present, it’s...

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Content-first prototyping: prioritising what service users need

‘Content-first’ prototyping means we base our design on the information people...

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Death to deceptive patterns: legislating for user-centred design

Have you noticed the growing body of legislation and regulation intended to...

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What a visit to Portugal taught me about the power of ‘culture add’

I’ve been working with SPARCKies from Portugal for several years but had never...

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Mastering product-led innovation: clearing the 5 big hurdles

Coming from a background in education I was convinced my future pathways were...

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Inclusive design matters, especially for life-and-death services

Content that makes people feel excluded, or doesn’t make clear they’re entitled...

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Moving from the public sector to design consultancy

Making the move from local government to design consultancy was a big step but...

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A year of insight from SPARCK in 2023 – and more to come

It’s been a busy year for SPARCK including here on the blog, where there have...

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What about the humans who practice human-centred design?

Human-centred design puts real people at the centre of the development process...

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Don’t get left behind: why you need to embrace futures thinking

At SPARCK, we’re taking the concept of futures thinking very seriously. If you...

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