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Design Journal

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Using extended reality (XR) to revolutionise healthcare experiences

Extended reality (XR) has the potential to reshape experiences for both...

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How different career paths can teach you design thinking

Like many designers, I took an unusual route into the practice of design, from...

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Solving everyday problems with design process

The design process can seem mysterious. One way to understand the design...

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The Christmas tree dilemma and strategic design

Was your Christmas tree real, plastic, or not a tree at all? And is it still...

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Making the most of generative AI in content design

Content designers need to understand generative AI writing tools, and be aware...

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Five things designers can teach us about business

In training designers, we work hard to give them a grounding in business...

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Content design is sustainability in practice

I’ve spent some time recently thinking about how content designers can be part...

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Service design 2.0: from marketing and maps to future-proof strategy

Service design is changing and, these days, service designers often find...

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Trauma-informed research with NHS research participants

Carrying out user research with people using NHS services always requires care...

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Product strategy: fix the ‘missing middle’ to achieve product success

A well-crafted product strategy is the key factor that can determine whether a...

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